The reward points program allows you to offer points earned on the money spent at your store. A customer can then redeem the points for additional products at your store.

The discount amount in an online store can either be a fixed value or a percent off, e.g. $10.00 off or 20% off. Discounts can be assigned to products, entire categories, shipping, order totals, and more. They can also be assigned to specific customer roles and many more types of rules.

Product reviews are one of the best forms of marketing. Asking for feedback on products gives customers a voice, and at the same time lets potential customers know what other people think about your products. eStoreware also supports the review helpfulness feature ("Was this review helpful to you?").

Affiliate marketing is a type of performance-based marketing in which a store owner rewards one or more affiliates for each visitor or customer brought by the affiliate's own advertising.

eStoreware allows a store owner to localize URLs. URL localization increases the chance of matching search results in other cultures/languages to your web store.

Great for search ability on your website and SEO, all items are able to have unlimited product tags.

URL canonicalization is used to reduce indexing of duplicated pages and it makes a site more crawlable by setting a store URL to the canonical (preferred) URL for each category and product page of your web store.

Microdata is a specification to embed machine-readable data in HTML documents. Integrating microdata into your website's code offers a number of potential advantages.

There are two popular versions of sitemaps, and eStoreware supports both of them. An XML sitemap is a structured format of a site that a visitor doesn't need to see. And also, eStoreware includes an HTML sitemaps are designed to help users find content on a page.